The perception that Vision Pro isn’t a surefire consumer device, at least initially, is supported by the present obvious lack of interest, according to an exclusive VIP+ survey fielded by CivicScience. Last week, Apple announced its visionOS software development kit (SDK ) was available, allowing developers to start building.
Some have suggested the first version of the device that comes to market isn’t initially intended for casual users, or even a faction of high-income early adopters, but rather, developers who will build apps or experiences for the device to then be able to prove out its consumer value prop. Apple CEO Tim Cook argued that the device stands at the threshold of the next major computing era of spatial computing, succeeding desktop and mobile. Earlier this month at its annual WWDC, Apple announced Vision Pro, its new mixed-reality headset, priced at $3,499, that will become available sometime in 2024.
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